Catholic Student Life

Catholic Student Life is the community of Catholic college students at the University of Tennessee at Chattanooga under the Diocese of Knoxville. The Catholic Center, having gone by the name of "Chatt Catholic" had no central brand identity and was easily confused with other ministries in the area (especially the unrelated, Young Adult ministry called Catholic Chatt"). As an intern under the Diocese, I was exclusively in charge of reconstructing the foundation of their website, redesigning the logo, and determining the direction of their brand identity—color palette, typography, logo, etc.—so that they would be more recognizable, distinguished, and able to maintain brand integrity.